1. Brief and to the point is best.
2. Quality matters (both audio and video).
3. Don’t rely only on the video (things go wrong).
4. Just because you want a video to supplement doesn’t mean you should have one.
5. Video should never replace a sound sermon.
6. Be engaging not distracting.
Be consistent
Look beyond you
Creative teaching is not about the latest technology.
It’s about clearly communicating in the right language for the culture.
Relationships matter
What makes your product, class, etc. something that the consumer values.
It’s the experience that matters for consumers.
Perceived value is VERY important.
Consumers don’t always understand the relevance of the church, because the value is perceived as low.
Tell YOUR STORY!
Nothing relates the message of the Gospel better than personal stories. The Bible is full of such examples.
“A generation ago the question was, “What is truth?” Today, the question is, “What’s the point?” -Billy Graham
Relating to the community on a level that matters to them is paramount to reaching a generation that is increasingly disinterested in all things church related.
